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Free shipping for room temperature and refrigerated products over 2,000 yuan, free shipping for frozen products over 2,000 yuan!

⚠ Anti-fraud reminder! Do not shop through Facebook one-page websites and do not click on unknown web links to avoid falling into shopping traps set by unscrupulous manufacturers.

Free shipping for room temperature and refrigerated products over 2,000 yuan, free shipping for frozen products over 2,000 yuan!

⚠ Anti-fraud reminder! Do not shop through Facebook one-page websites and do not click on unknown web links to avoid falling into shopping traps set by unscrupulous manufacturers.

Free shipping for room temperature and refrigerated products over 2,000 yuan, free shipping for frozen products over 2,000 yuan!

Our Story

In the 1970s, our journey began with just two tables and a handful of custom orders.

We started out as a garment manufacturer, producing for well-known European and American brands.

Although Zhen Yi Xuan is not an old, established name, our love and commitment to the people and land of Taiwan runs just as deep as any long-standing heritage brand.

Weathering the Changing Times

In October 2010, we closed the doors of our garment factory—together with over 80 loyal employees.

Many of them, averaging over 50 years of age, had been with us since the beginning. They had witnessed the golden era of Taiwan’s garment industry, supported their families, and raised children through two decades of dedication. For them, the factory was not just a workplace, but a second home.No one ever imagined the day would come when we’d have to say goodbye.

 

As the industry shifted and many factories moved overseas, we held on for as long as we could. We believed that the hardworking people of Taiwan deserved better, and we didn’t want to give up on them. But eventually, the tide of the times left us no choice—we had to transform.

 

On the last day, tears welled up in everyone’s eyes. So many things were left unsaid, caught in throats heavy with emotion. The air was thick with sorrow and reluctant farewells.

 

Amidst the heartbreak, came a message of hope:

"You must make this work—so we can come home again."

Those words became our source of courage, and we set off on a brand new path.

From Fabric to Flavor: A Founder’s Loving Transformation

Out of deep gratitude and love for Taiwan and its people

Zhen Yi Xuan was founded in 2011, inspired by the founder’s desire to make heartfelt treats for their family. With a deep love for the land, the decision was made to use locally sourced ingredients to craft delicious snacks—sharing these flavors with every corner of Taiwan.

This is how “Taro paste” (芋到泥) was born—a creative and beloved dessert that quickly won the hearts of consumers and taro lovers alike. Since then, we’ve continued to develop a wide variety of naturally delicious, best-selling products for everyone to enjoy.