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We started out as a garment manufacturer, producing for well-known European and American brands.
Although Zhen Yi Xuan is not an old, established name, our love and commitment to the people and land of Taiwan runs just as deep as any long-standing heritage brand.
Many of them, averaging over 50 years of age, had been with us since the beginning. They had witnessed the golden era of Taiwan’s garment industry, supported their families, and raised children through two decades of dedication. For them, the factory was not just a workplace, but a second home.No one ever imagined the day would come when we’d have to say goodbye.
As the industry shifted and many factories moved overseas, we held on for as long as we could. We believed that the hardworking people of Taiwan deserved better, and we didn’t want to give up on them. But eventually, the tide of the times left us no choice—we had to transform.
On the last day, tears welled up in everyone’s eyes. So many things were left unsaid, caught in throats heavy with emotion. The air was thick with sorrow and reluctant farewells.
Amidst the heartbreak, came a message of hope:
"You must make this work—so we can come home again."
Those words became our source of courage, and we set off on a brand new path.
Zhen Yi Xuan was founded in 2011, inspired by the founder’s desire to make heartfelt treats for their family. With a deep love for the land, the decision was made to use locally sourced ingredients to craft delicious snacks—sharing these flavors with every corner of Taiwan.
This is how “Taro paste” (芋到泥) was born—a creative and beloved dessert that quickly won the hearts of consumers and taro lovers alike. Since then, we’ve continued to develop a wide variety of naturally delicious, best-selling products for everyone to enjoy.